Search engine submission is an act of supplying a URL to a search engine in an attempt to make a search engine aware of a site or page.
There are two basic reasons to submit a web site or web page to a search engine. The first reason would be to add an entirely new web site because the site operators would rather not wait for a search engine to discover them. The second reason is to have a web page or web site updated in the respective search engine. Policies for adding URLs vary among various search engines. Some search engines only ask for the main URL of a site, claiming that the rest of the site will be spidered; others require the submission of individual pages.
Web sites desire to be listed in popular search engines because that is how most people access web sites. People like to search for information on the web at what is known as a search engine. Sites that appear on the first page of a search are said to be in the top 10. Clicking on a hyperlink causes the found web page to appear in the searchers web browser. Thus, webmasters often highly desire that their sites appear in the top 10 in a search engine search.
Confusing search engine submission with search engine optimization is a common mistake. The mere act of submitting does nothing to optimize the pages in question and achieve higher rankings. In fact, submitting poorly-optimized pages can do more harm than good.
In order to obtain good placement on search results in the various engines, webmasters must optimize their web pages. The process is called search engine optimization. Many variables come into play, such as the placement and density of desirable keywords, the hierarchy structure of web pages employed in a web site (i.e., How many clicks from the home page are required to access a particular web page?) , and the number of web pages that link to a given web page. The Google search engine also uses a concept called page rank.
PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at considerably more than the sheer volume of votes, or links a page receives; for example, it also analyzes the page that casts the vote. Votes cast by pages that are themselves important weigh more heavily and help to make other pages important.
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